We create cozy spaces where creativity, inspiration, and connection feel like home.
✸
We create cozy spaces where creativity, inspiration, and connection feel like home. ✸
SUN.DAY LOFTAS
Sun.day Loftas exists somewhere between home and studio—a place designed for moments that matter. As they expanded into a second space, the challenge was to create an identity that allowed both studios to feel distinct while still belonging to the same world. That meant refining what made each space unique while keeping everything effortlessly connected.
BRAND foundation
VISUAL IDENTITY
website
Enter Sola & Nova—two studios, two moods, one brand. Sola is warm, textured, and grounding. Nova is bright, minimal, and expansive. The branding embraces this contrast while maintaining a seamless flow through a modular design system—a shared visual language that allows each space to stand on its own while feeling undeniably part of Sun.day Loftas. We differentiated them through color variations within the same palette—Sola leaning into earthy, muted tones, Nova embracing light, airy shades—while keeping typography, layouts, and design elements consistent.
Beyond visuals, the brand needed a structure that worked. The website was designed with dedicated landing pages for Sola and Nova, creating an intuitive journey for visitors to explore each space in depth and find the right fit for their event. A streamlined inquiry system makes bookings effortless, ensuring a smooth experience from first impression to final details. More than just a rebrand, this was about shaping a brand identity that reflects the essence of Sun.day Loftas—an atmosphere that feels intentional, inspiring, and like somewhere you want to be.
